Sports Chalet Marketing Plan

Introduction Marketing communication strategies are important in aligning a company towards the target market in order to achieve optimal sales. The main determinants of a successful marketing communication plan lies in the proper brand alignment and research on segmentation.Advertising We will write a custom case study sample on Sports Chalet Marketing Plan specifically for you for only $16.05 $11/page Learn More In order to achieve the desired goals, positioning ensures clear difference of a company’s products from the existing products of its competitors. The strategic plan should internalize the aspects of business vision, mission, values, communication plan, and a balanced scorecard. Thus, this reflective paper will attempt to review the business and marketing environment of the Sport Chalet Company. Company description The Sport Chalet Company has been in operation for the last six decades. The company operates in the sports apparel industry and has fifty one stores spread across the U.S. The main categories of products retailed in this company include men’s wear, women’s wear, team sports gear, shoes, and solo sports gear. Among the most visible sports brands that are featured in the Sport Chalet store are Diamondback, Adidas, Nike, Premcor, and Columbia. The company specializes in sporting goods for sporting activities such as football, camping, Scuba, basketball, fitness, and swimming among others. In addition, the store has expanded it scope of operation to include rental services for sports and adventure equipment. The store features properly arranged sections for each category of the apparels it stocks (Sport Chalet, par. 2). The Sport Chalet store has grown over the years into relatively new markets and customer segments across the U.S. From its humble beginning in La Canada, the company expanded into Huntington Beach and other parts of Southern California. Following the success of its team and sol o sports gear products, the company expanded into the consultancy services and Scuba classes. The company has been active in the NASDAQ since the year 1992. Sport Chalet boasts of a very dynamic and talented workforce. The company has introduced an online shopping platform which has become very popular in the last five years. The company has been facing competition from establishments such as the Adventure 16, Dick’s Sporting Goods, and the Sports Authority companies (Sport Chalet, par. 5).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rationale for developing a marketing communication plan for the company The Sport Chalet will eventually need to embrace more traditional media marketing in order to keep growing, especially when targeting clients. In order to effectively reach such audience, the proposed marketing communication plan will suggest the best advertisement strategie s to cover its wide market area (Cheverton 21). Through the proposed marketing communication plan, the Sport Chalet will become a global brand that is preferred by most sports enthusiasts. The company will definitely have to branch out beyond its target market due to the brand dynamics and the need to expand market base. The company will have to decentralize its marketing strategies to meet the specific demands or consumer behaviour if it decides to implement internalisation strategies that will be proposed (Cheverton 41). These aspects influence the need to carry out a comprehensive marketing communication plan the Sport Chalet Company. Conclusion The Sport Chalet Company is positioned to reap heavily from the recommendations that will be in the proposed marketing communication plan. Despite its wide market, there is need to counter competition and ensure business sustainability. Currently, the market dynamics discussed above should be skewed to optimise the company’s produc t performance. The strategies to ensure business sustainability will be presented in the proposed marketing communication plan. Works Cited Cheverton, Philip. Key marketing skills: Strategies, tools, and techniques for marketing success, London, UK: Kogan Page, 2004. Print.Advertising We will write a custom case study sample on Sports Chalet Marketing Plan specifically for you for only $16.05 $11/page Learn More Sport Chalet. About Us. 15 Sep. 2014. Web. This case study on Sports Chalet Marketing Plan was written and submitted by user Lea Y. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Der Spinnst Fuhrer essays

Der Spinnst Fuhrer essays In the days of the depression, countries needed strong leaders. But very few countries were acctually able to obtain such skill. But one man stepped forward, and he turned Germany's economy completely around casuing it to be the first to escape the depression. Hitler was this awesome icon, whom saved Germany and was loved by all of Germany in return. Almost everyone knows of his atrocities during World War Two, but few know why he was able to do this. Hitler's complex childhood and even more so complex adult hood caused his choices to be erratic and by in far misinformed. Perhaps we should take a look into his life. Starting with his childhood. A young catholic school boy lives with his parents and only sister in the country side of Austria. Noone ever expected what he was to do with his life. Adolf was born to Alois Schickelgruber and Klara Hitler in Braunau on April 29th 1889. He had two other siblings, one of whom died at birth, the other not very long after. Alois was a customs official, illegitimate by birth, and Klara was simply a housewife. Hitler had a very stable childhood, even though his father was quite strict. But still his childhood was not as innocent as it may have seemed. When Hitler was 3, his family moved to Germany and lived on the Germanic bank of the Inn river. Soon after, his family moved near a Benedictine monestary, which had a Swastika on it's coat of arms. This is where it is believed he had taken the symbol for use in his Nazi flag. In 1903, Alois died after suffering a pleural hemorrhage, and Klara developed terminal breast cancer three years later. Hitler suffered an infection of the lung aswell, he blamed his father, or rather the jewish in his father, for this and most of his problems. Hitler would also constantly read anything he could get his hands on, pamphlets, books, magazines, and would event sit in on parliment meetings. He even went to th...

An Example of an Introduction

Body of Essay An Example Of How To Construct A Six Step Paragraph Step one: Write a lead in sentence that refers back to the essay topic It is the intention of this paragraph to analyse how and when Drug Inc. enior managers can deal with resistance to change, downsizing and casualisation of non-core employees. Step Two: Cite expert opinion to support your upcoming cause and effect analytical example. Kotter Schlesinger (1979), as cited in Wood et al. , (2006:504), argues that there are six ways to deal with resistance to change namely education and communication, participation and involvement, support and facilitation, negotiation and agreement, manipulation and cooptation and explicit coercion. Step Three: Write a measurable cause and effect analytical example Drug Inc. top managers have decided to downsize and casualise its non-core workforce to reduce labour costs and introduce internet selling as part of its operations. However, these changes can impact on employees and may lead to a decrease in job satisfaction, absenteeism, morale, uncertain and fear of future employment. Therefore the Drug Inc. managers implement its changes by implementing a strategic planned change management approach that deals with resistance to change processes. Step Four: Cite expert opinion to support your analysis of the advantages of: Makawatsukul Kleiner (2003), argues that the key advantages of managers and change agents being actively involved in managing change is that they are able to inform employees about the impending change being planned with open and honest communication, and by expressing the reason for downsizing. In stage 2 the remaining employees should be involved in redesigning and improving their job roles and responsibilities. In stage 3 Drug Inc. generous remuneration offers should be made to the survivors of the downsizing to highlight how valued they are by management. In addition Makawatsukul Kleiner (2003), also argues that the Drug Inc. needs to provide stress management, skill assessment, career counselling, workplace placement programs while training programs should also be provided to the remaining employees, in an effort increase their confidence and skills in performing new job roles. Step Five: Cite expert opinion to support your analysis of the disadvantages of: Whereas, Dawson, (1996), as cited in Saka (2002), argues that the key disadvantage of managers and change agents not communicating to employees the impending threat of downsizing and job redesign may result in an increase in rumours that leads to an increase in staff absenteeism, a decline in staff morale and loyalty that could ultimately result in an increase in staff turnover of highly talented and core employees. Step Six: Write a concluding sentence (or two) that summarises the key point(s) contained in the paragraph In conclusion, resistance to downsizing within the Drug Inc. organization can only be overcome if employees concerns are dealt with openly and honestly and the survivors new job roles and responsibilities are clearly defined and opportunities for training and development and advancement are explained to each employee on an individual basis. An example of how to write an excellent paragraph This is a repeat of the previous page but in the correct paragraphing format) It is the intention of this paragraph to analyse how and when Drug Inc. senior managers can deal with resistance to change, downsizing and casualisation of non-core employees. Kotter Schlesinger (1979), as cited in Wood et al. , (2006:504), argues that there are six ways to deal with resistance to change namely education and communication, participation and involvement, support and facilitation, negotiation and agre ement, manipulation and cooptation and explicit coercion. Drug Inc. top managers have decided to downsize and casualise its non-core workforce to reduce labour costs and introduce internet selling as part of its operations. However, these changes can impact on employees and may lead to a decrease in job satisfaction, absenteeism, morale, uncertain and fear of future employment. Therefore the Drug Inc. managers implement its changes by implementing a strategic planned change management approach that deals with resistance to change processes. Makawatsukul Kleiner (2003), argues that the key advantages of managers and change agents being actively involved in managing change is that they are able to inform employees about the impending change being planned with open and honest communication, and by expressing the reason for downsizing. In stage 2 the remaining employees should be involved in redesigning and improving their job roles and responsibilities. In stage 3 Drug Inc. enerous remuneration offers should be made to the survivors of the downsizing to highlight how valued they are by management. In addition Makawatsukul Kleiner (2003), also argues that the Drug Inc. needs to provide stress management, skill assessment, career counselling, workplace placement programs while training programs should also be provided to the remaining employees, in an effort increase their confidence and skills in performing new job roles. Whereas, Dawson (1996), as cited in Saka (2002), argues that the key disadvantage of managers and change agents not communicating to employees the impending threat of downsizing and job redesign may result in an increase in rumours that leads to an increase in staff absenteeism, a decline in staff morale and loyalty that could ultimately result in an increase in staff turnover of highly talented and core employees. In conclusion, resistance to downsizing within the Drug Inc. organization can only be overcome if employees concerns are dealt with openly and honestly and the survivors new job roles and responsibilities are clearly defined and opportunities for training and development and advancement are explained to each employee on an individual basis. An Example Of A Conclusion In conclusion, the key issues identified within the KD Transport case study are John the Managing Director’s autocratic leadership style, his autocratic decision making style and involvement in job analysis and job redesign in preparation for downsizing non core job roles. In order to overcome the issues identified in KD Transport, these issues should be addressed efficiently. The first key problem identified is that John the Managing Director of KD Transport should be ready to change his traits and behaviours to overcome the problems facing at the moment due to his autocratic leadership style and autocratic decision making. The first key recommendation is that John adopts more participative leadership style over the current autocratic leadership style because it is likely to result in creative and innovative ideas, employee involvement in decision making that generate a broad range of actions that could be considered for implementation. The second key problem identified in the case study is that John the Managing Director should involve fellow managers and employees in the decision making process. The second key recommendation is that John adopts participative decision making where the Managing Director seeks input from other managers and employees and it is likely to result in increased employee satisfaction, improved staff loyalty, increased productivity and more informal efficient decision making outcomes. The third key issue identified is that John should involve HR personnel in job analysis and job redesign process. The third key recommendation is that John the Managing Director seek the involvement of HR Personnel or a HR consultant in employee downsizing, job analysis and job redesign process because HR personnel have the expertise to conduct job analysis and identify which job roles should be downsized and which employees and job roles should survive in order to achieve short term as well as long term organizational goals and objectives. Furthermore, the HR personnel has the expertise to design a training and coaching process for the survivors of the re-organisation process at KD Transport to perform the new job roles and responsibilities as a result of the job redesign process that occurred with the amalgamation of three warehouses into one. Finally, John the Managing Director should take all the aforesaid factors into consideration in order to facilitate the smooth running of the business and over come the current problems that KD Transport is experiencing. An Brief Example Of A Bibliography (A bibliography must be in alphabetical order of authors cited) References: Compton, R. , Morrissey, W. , and Nankervis, A. , (2006), Effective Recruitment and selection practices, 4th edition, CCH Aust Ltd, Sydney Deresky, H (2008), International Management: Managing across borders and cultures, 6th edition, Pearson Prentice Hall, New Jersey, USA. Fish, A. , Bhanuogopan, R Cogin, J. , (2008), ‘Value orientations as predicators of cultural and business impact’, Cross Cultural Management: An International Journal, Vol. 15, No. 1, pp. 30-48. Fu, P. , Yukl, G. , (2000), ‘Perceived effectiveness of influence tactics in the United States and China’, Leadership Quarterly, Vol. 1, No. 2. pp. 35-55. Hayes, D. , Ninemeier, J. , (2008), Human Resources in he Hospitality Industry, John Wiley Sons Inc How To Cite Textbooks And Journals In Your Bibliography Citing textbooks in your bibliography is as follows: Surname, Initial of Christian Name, (Year of Publication) Title of Textbook, Name of Publisher, Place of Publication. Citing journals in your bibliography is as follows: Surname, Initial of Christian Name, (Year of Publication), Title of journal article, Name of journal article, Volume, Issue Number, Page Numbers. An Example of an Introduction Body of Essay An Example Of How To Construct A Six Step Paragraph Step one: Write a lead in sentence that refers back to the essay topic It is the intention of this paragraph to analyse how and when Drug Inc. enior managers can deal with resistance to change, downsizing and casualisation of non-core employees. Step Two: Cite expert opinion to support your upcoming cause and effect analytical example. Kotter Schlesinger (1979), as cited in Wood et al. , (2006:504), argues that there are six ways to deal with resistance to change namely education and communication, participation and involvement, support and facilitation, negotiation and agreement, manipulation and cooptation and explicit coercion. Step Three: Write a measurable cause and effect analytical example Drug Inc. top managers have decided to downsize and casualise its non-core workforce to reduce labour costs and introduce internet selling as part of its operations. However, these changes can impact on employees and may lead to a decrease in job satisfaction, absenteeism, morale, uncertain and fear of future employment. Therefore the Drug Inc. managers implement its changes by implementing a strategic planned change management approach that deals with resistance to change processes. Step Four: Cite expert opinion to support your analysis of the advantages of: Makawatsukul Kleiner (2003), argues that the key advantages of managers and change agents being actively involved in managing change is that they are able to inform employees about the impending change being planned with open and honest communication, and by expressing the reason for downsizing. In stage 2 the remaining employees should be involved in redesigning and improving their job roles and responsibilities. In stage 3 Drug Inc. generous remuneration offers should be made to the survivors of the downsizing to highlight how valued they are by management. In addition Makawatsukul Kleiner (2003), also argues that the Drug Inc. needs to provide stress management, skill assessment, career counselling, workplace placement programs while training programs should also be provided to the remaining employees, in an effort increase their confidence and skills in performing new job roles. Step Five: Cite expert opinion to support your analysis of the disadvantages of: Whereas, Dawson, (1996), as cited in Saka (2002), argues that the key disadvantage of managers and change agents not communicating to employees the impending threat of downsizing and job redesign may result in an increase in rumours that leads to an increase in staff absenteeism, a decline in staff morale and loyalty that could ultimately result in an increase in staff turnover of highly talented and core employees. Step Six: Write a concluding sentence (or two) that summarises the key point(s) contained in the paragraph In conclusion, resistance to downsizing within the Drug Inc. organization can only be overcome if employees concerns are dealt with openly and honestly and the survivors new job roles and responsibilities are clearly defined and opportunities for training and development and advancement are explained to each employee on an individual basis. An example of how to write an excellent paragraph This is a repeat of the previous page but in the correct paragraphing format) It is the intention of this paragraph to analyse how and when Drug Inc. senior managers can deal with resistance to change, downsizing and casualisation of non-core employees. Kotter Schlesinger (1979), as cited in Wood et al. , (2006:504), argues that there are six ways to deal with resistance to change namely education and communication, participation and involvement, support and facilitation, negotiation and agre ement, manipulation and cooptation and explicit coercion. Drug Inc. top managers have decided to downsize and casualise its non-core workforce to reduce labour costs and introduce internet selling as part of its operations. However, these changes can impact on employees and may lead to a decrease in job satisfaction, absenteeism, morale, uncertain and fear of future employment. Therefore the Drug Inc. managers implement its changes by implementing a strategic planned change management approach that deals with resistance to change processes. Makawatsukul Kleiner (2003), argues that the key advantages of managers and change agents being actively involved in managing change is that they are able to inform employees about the impending change being planned with open and honest communication, and by expressing the reason for downsizing. In stage 2 the remaining employees should be involved in redesigning and improving their job roles and responsibilities. In stage 3 Drug Inc. enerous remuneration offers should be made to the survivors of the downsizing to highlight how valued they are by management. In addition Makawatsukul Kleiner (2003), also argues that the Drug Inc. needs to provide stress management, skill assessment, career counselling, workplace placement programs while training programs should also be provided to the remaining employees, in an effort increase their confidence and skills in performing new job roles. Whereas, Dawson (1996), as cited in Saka (2002), argues that the key disadvantage of managers and change agents not communicating to employees the impending threat of downsizing and job redesign may result in an increase in rumours that leads to an increase in staff absenteeism, a decline in staff morale and loyalty that could ultimately result in an increase in staff turnover of highly talented and core employees. In conclusion, resistance to downsizing within the Drug Inc. organization can only be overcome if employees concerns are dealt with openly and honestly and the survivors new job roles and responsibilities are clearly defined and opportunities for training and development and advancement are explained to each employee on an individual basis. An Example Of A Conclusion In conclusion, the key issues identified within the KD Transport case study are John the Managing Director’s autocratic leadership style, his autocratic decision making style and involvement in job analysis and job redesign in preparation for downsizing non core job roles. In order to overcome the issues identified in KD Transport, these issues should be addressed efficiently. The first key problem identified is that John the Managing Director of KD Transport should be ready to change his traits and behaviours to overcome the problems facing at the moment due to his autocratic leadership style and autocratic decision making. The first key recommendation is that John adopts more participative leadership style over the current autocratic leadership style because it is likely to result in creative and innovative ideas, employee involvement in decision making that generate a broad range of actions that could be considered for implementation. The second key problem identified in the case study is that John the Managing Director should involve fellow managers and employees in the decision making process. The second key recommendation is that John adopts participative decision making where the Managing Director seeks input from other managers and employees and it is likely to result in increased employee satisfaction, improved staff loyalty, increased productivity and more informal efficient decision making outcomes. The third key issue identified is that John should involve HR personnel in job analysis and job redesign process. The third key recommendation is that John the Managing Director seek the involvement of HR Personnel or a HR consultant in employee downsizing, job analysis and job redesign process because HR personnel have the expertise to conduct job analysis and identify which job roles should be downsized and which employees and job roles should survive in order to achieve short term as well as long term organizational goals and objectives. Furthermore, the HR personnel has the expertise to design a training and coaching process for the survivors of the re-organisation process at KD Transport to perform the new job roles and responsibilities as a result of the job redesign process that occurred with the amalgamation of three warehouses into one. Finally, John the Managing Director should take all the aforesaid factors into consideration in order to facilitate the smooth running of the business and over come the current problems that KD Transport is experiencing. An Brief Example Of A Bibliography (A bibliography must be in alphabetical order of authors cited) References: Compton, R. , Morrissey, W. , and Nankervis, A. , (2006), Effective Recruitment and selection practices, 4th edition, CCH Aust Ltd, Sydney Deresky, H (2008), International Management: Managing across borders and cultures, 6th edition, Pearson Prentice Hall, New Jersey, USA. Fish, A. , Bhanuogopan, R Cogin, J. , (2008), ‘Value orientations as predicators of cultural and business impact’, Cross Cultural Management: An International Journal, Vol. 15, No. 1, pp. 30-48. Fu, P. , Yukl, G. , (2000), ‘Perceived effectiveness of influence tactics in the United States and China’, Leadership Quarterly, Vol. 1, No. 2. pp. 35-55. Hayes, D. , Ninemeier, J. , (2008), Human Resources in he Hospitality Industry, John Wiley Sons Inc How To Cite Textbooks And Journals In Your Bibliography Citing textbooks in your bibliography is as follows: Surname, Initial of Christian Name, (Year of Publication) Title of Textbook, Name of Publisher, Place of Publication. Citing journals in your bibliography is as follows: Surname, Initial of Christian Name, (Year of Publication), Title of journal article, Name of journal article, Volume, Issue Number, Page Numbers.

FINAL WRITING PROJECT Research Paper Example | Topics and Well Written Essays - 3500 words

FINAL WRITING PROJECT - Research Paper Example As a result, defendants do not have full access to their rights under the Sixth Amendment. Strickland v. Washington in 1984 depicts the problem of ineffective assistance. The US Supreme Court designed a two – prong test to set a standard for when counsel interfered with the rights of the defendant under the 6th Amendment. Despite the legal successes, practice is different. Missouri State Public Defender System (MSPDS) is a case of a system where public defenders are overworked, underpaid and insufficiently trained. This paper will first depict the development of the legal framework mandating every indigent defendant a right to counsel under the 6th Amendment. The cases Gideon v. Wainwright and Betts v. Brady will be discussed. Then, problems with effective counsel will be described and legal cases will be cited. The main case used will be Strickland v. Washington. Finally, MSPDS will be examined to argue that public defenders do not have adequate resources to properly prepare a case. Data on salaries, ratio of staff members and turnover rates will be used. John M. Walsh will be used as an example of an overworked defense attorney who ended up hurting not only his client, but also his entire career. The history of the 6th Amendment is often tracked to Gideon v. Wainwright. The case is important as the US Supreme Court ruled in favor of the petitioner, thus setting a precedent for all other courts across the USA. After Gideon v. Wainwright, every indigent defendant could refer to one’s rights established by this case. This case opened the door to other cases dealing with issues not directly pertaining to the right to counsel. These issues involve effective counsel and at what stage of the trial is the defendant entitled to receive assistance free of charge. Following paragraphs will describe how Gideon started the entire process by demanding access to his rights. Gideon was charged with and convicted of a misdemeanor. He â€Å"was charged in a

Fashion Waves in Information System Research Article

Fashion Waves in Information System Research - Article Example However, there are many that state that the information research is not based on the newest innovations and ideas as most expect. Instead, it is a fashion wave, or fad, that continues to emerge in society and among institutes. This is based on needing to manage and continuously create new ideas, information and components without providing newer innovations to the audience. The examination of information research theories shows that fashion waves and fads are stronger elements than the expected elements of innovation. The challenge then becomes based on questioning the management of information research as well as the processes which are used to create and alter the available information research. This research paper will examine the theories based on fashion waves and information research. It will also examine a magazine which provides IS and determine if there are fashion waves, specifically in areas such as decision making, end user computing, management of IS, innovation and impl ementation. When looking at these aspects, there is an indication that fashion waves emerge dependent on the decade, interest in theories and topics which create a response from culture, as opposed to providing new information and segmented research that is required for a given time. Keywords: information research, IS, management of information, research management 1.0 Introduction ... This research paper will examine whether there are fashion trends as well as what impact these have in emerging information research. These will be furthered with an understanding of how this is impacting information research and what this means in terms of growth and development for information services. From empirical evidence and various theories, it is found that fashion waves are based on cultural affiliations and trends, as opposed to true innovation and research. Various areas of interest continue to emerge while creating interest not based on the information research but instead through trends that are popular and of interest toward each time frame. 2.0 Background The concept of fashion waves and fads in information services is one which has been examined and redefined by a variety of theorists. This literature review will look at the definitions and examination of fashion and fads as well as how this is affected by literature. This will be combined with an understanding of t he different theories which have expanded on this idea and how this relates to the different concepts of information services. The background will look at the theories which continue to affect the idea of fashion and the trends which are a part of the IS areas, specifically with justifications of this particular area of study as well as how the different fashion trends in IS continue to prevail with the trends that are continuing to lead the information services area. 2.1 Fashion in Research’s Definition The concept of information services and research is one which is traditionally looked at with opportunities, innovation and building into new ideologies

Managing change paper III Essay Example for Free

Managing change paper III Essay Managing Change Part III Electronic Arts is one of the leading video game developers within the gaming culture. With development sites located in Canada, Florida, Texas, and Louisiana EA has arguably become the mainstay in the gaming world and should remain competitive within that market for years to come. During this essay members from Team A will discuss the appropriate change model that should be applied to Electronic Arts in regards to incorporating change within the organization. Next, the team will provide a step by step explanation of that model, and which model they selected for this organization. In addition, Team A will develop a communication plan for that change as well as how the three variables apply to EA. At the end of the essay the team will recap what was discussed. A change model is a tool that can be applied to the functioning of an organization. Change models capture the most important features that determine the function of an organization. Models are developed with specificity to an organizations culture. Models are useful in simplifying complex situations and making them more manageable. A model can also help identify areas within the organization that needs more attention (Akin, Dunford, Palmer, 2006). In relation to EA Sports, the most relevant to the current culture is the six-box model developed by Marvin Weisbord. Focus is placed on the relationship among the variables without singling out and concentrating on one individual part but on the entire model. The current culture of EA Sports is conducive to enhancing their employees work environment. Using the first three variables of the six-box model, which are purpose, structure, and rewards can further enhance the capabilities of the company to motivate employees and satisfy customers. These variables, such as the purposes states or defines what business the company is in. EA Sports is a gaming company that manufactures games for video gaming systems, such as Play Station, and Xbox 360. The structure helps to sort out the division of the work among teams to complete projects. EA Sports encourages employees to go big, take risks, and take the initiative to show leadership skills. The rewards variable can assist the company in recognizing what incentives should be given employees for what tasks and the scope of those incentives (EA corporate, 2013). Applying these three variables of the six-box model can help the company improve future operations. The six box model for Electronic Arts is as followed: Communication Change Plan: Six Box Organizational Model Electronic Arts Inc. Organization Planned Change Effort Purpose: Electronic Arts Inc. company communication for a planned change effort, this transition initiative will take place throughout the next six months all employees and departments participation and attention is required and effective dates will be announced in the up and coming future. Audience: All Electronic Arts Inc. employees and departments (corporate officials, managers, supervisors, and associates. Strategy: There is a good reason for this change or transition initiative. In the past years company corporate officials at EA Inc. have been experimenting and testing new processes for the Electronic Arts organization and for its 9,300 plus employees. After years of analysis and experimental studies results show us that a new initiative for the company called the six box organizational model is the most successfully tested model for company implementation. This model has been discussed with company officials, different groups of current associates, and many other managers and supervisors from each of the individual departments. Reasoning: †¢As managers—indeed as members of the Electronic Arts Inc. organization in any capacity—we carry around in our heads our own views as to â€Å"how things work,† â€Å"what causes what,† and so forth, within our organization. In this sense, diagnosis exists whether or not explicit diagnostic models are used (Akin, Dunford, Palmer, 2006). †¢Although these views may not be explicitly stated, as implicit models they still have a powerful capacity to guide how we think about situations that we face in our company, how we talk about those situations, and what we deem to be appropriate courses of action (Akin, Dunford, Palmer, 2006). †¢The apparent option of EA Inc. not using a model is not a real option; the choice is whether EA Inc. should use one that is explicit or one that is implicit. †¢While implicit models may  provide valuable insights based on accumulated experience, they do have limitations. First, they are likely to be based on the limited experience of one or a few employees at EA Inc.; thus, their generalizing ability may be uncertain. Second, because they are implicit, it is difficult for other employees to be aware of the framework/assumptions within which decisions are being made (Akin, Dunford, Palmer, 2006). Blueprint for New Structure of Change Six Box Organizational Model Representation 1.Purposes: What business are we in? The Business of Gaming. 2.Structure: How do we divide up the work? Teamwork through departmental cooperation. 3.Rewards: Do all tasks have incentives? Yes, EA prides itself on employee recognition. 4.Helpful mechanisms: Have we adequate coordinating technologies? The best the world has to offer and while making new progress with new technologies every day. 5.Relationships: How do we manage conflict among people? With technologies? EA Inc. manages conflict from the point of origin EA works with involved parties to insure the best resolution possible for the best of the parties involved and for the overall good of the company. Technological conflict is managed and monitored by our EA company officials working closely with our EA ethics department to insure that our clients and customers are happy with all products and safe from harm thanks to new and current regulations. 6.Leadership: Does someone keep the boxes in balance? This new implementation will have a new system of checks and balancing. This new system will also include positions for auditing which will be pursued through external sources that company officials have compiled. This transition will be modeled by all leadership within the company so no employee should feel left out. Example: EA Inc. recognizes a visual representation of the six box organizational model is as akin to a radar screen: â€Å"Just as air controllers use radar to chart the course of aircraft—height, speed, distance apart and weather—EA Inc. is seeking organizational improvement and must observe relationships among the boxes and not focus on any particular blip. † That is, while one variable might be identified as the department requiring the greatest attention, the systemic effect of any change must be noted (Akin, Dunford, Palmer, 2006). Future Formats: Alongside our visually appealing change plan model, we will, if necessary, employ more direct leadership both internally and externally to assist with any changes. We are very much interested in trying this more grassroots approach first, however, as we believe the outside-the-box qualities it possesses are perfect indicators of current company structure weakness. EA Inc. does not believe or foresee any company mishaps in this mass company endeavor. Closing: This project is a chance to let the EA Inc. organizational employee team and department’s creativity shine! Thinking of low-budget ways to improve company protocol shows leadership and effectiveness from all chain of command within the company. The departments with the best adaptability to the new company initiative will receive bonuses, rewards, and more. Weisbord’s last three variables are helpful mechanisms, relationships, and leadership. EA’s helpful mechanisms, which question their coordinating technologies, are one reason EA is of the leading sports entertainment brands in the world. EA has award winning interactive technology programs and cross-platform digital experiences. EA is an official Sports Technology Partner with Premier League and through this partnership and involvement with official match data; EA has developed unique match study tools to improve the knowledge and viewing experience of fans around the world. In addition, EA can measure player’s input to the success of his or her team using objective measures with an in-depth statistics matrix called Player Performance Index (Barclays Premier League, 2013). Dedicated to striving for excellence in technology, EA has also launched their new Ignite technology. This technological change is to build a code base for games to draw from when they are being developed. This will prevent the repeat of past events by adding specific codes to one of EA’s sports game series, like Madden, and many times that technology did not flow over to other game franchises because the team responsible for that specific game develops the changes to the game. EA will use Ignite technology for four next-generation sports titles, which are FIFA 14, EA Sports UFC, Madden NFL 25, and NBA Live (Dean, 2013). The next variable is relationships, which questions how EA manage conflict among people. As with any organization, EA do not tolerate conflict. If the parties involved cannot peacefully resolve conflict, certain employees are in place to handle any conflict that may arise. At EA, the parties involved determine who will handle the conflict. The first stage will be supervisors or department managers if the employees  are both of lower levels. Afterwards the problem will be the responsibility of human resources if the conflict involves management. It is in the best interest of the company and all parties involved to respond quickly to conflict and try to reach an acceptable solution (Scott, 2013). The management of technological conflict occurs among employees. When someone finds something wrong, this individual will report the problem to proper personnel. The last variable is leadership, which questions does someone keep the boxes in balance. At EA, every position is important to the organization. Regardless if it is the receptionist taking care of the customers or clients, the production coordinator working on a game, management trying to meet deadlines, or executive employees keeping up with the flow of the business; without each employee providing the skills at the highest level of excellence the company will not be what it is today. Therefore, the boxes are kept in place by the dedication of each employee not just one (Electronic Arts, 2008). This essay focused on the gaming company Electronic Arts. During this essay members of Team A provided a six box model to help incorporate any change that may be necessary for EA. The team also explained what a change model is and how it captures the most important features of a company. Next, the team provided an example of how the six box model would work with EA. Before concluding the team discussed Weisbord’s three variables (mechanisms, relationships, and leadership) and how they would fit within this organization. References: Akin, G., Dunford, R. Palmer, I., (2006). Managing organizational change: a multiple perspectives approach, 1e. The McGraw-Hill Companies, Inc. Barclays Premier League. (2013). Retrieved from http://www.premierleague.com/en-gb/commercial/ea-sports.html Dean. (2013). Nextpowerup Beta. Retrieved from http://www.nextpowerup.com/news/2981/eas-ignite-technology-to-improve-every-sports- game.html EA Corporate, (2013): Retrieved from: https://careers.ea.com/teams/corporate/ Electronic Arts. (2008). Retrieved from, http://jobsdev.ea.com/about/roles/role.aspx?id=8 Scott, S. (2013). Chron. Retrieved from http://smallbusiness.chron.com/human-resources-conflict-resolution-10432.html

Hamlet: Emotions of Despair, Sadness, Anger, and Inner Peace :: Shakespeare Hamlet Essays

Hamlet: Emotions of Despair, Sadness, Anger, and Inner Peace The character of Prince Hamlet, in Shakespeare's "Hamlet," displays many strong yet justified emotions. For instance, in Hamlet's "To be Or Not To Be" soliloquy, perhaps one of the most well known quotes in the English language, Hamlet actually debates suicide. His despair, sorrow, anger and inner peace are all justifiable emotions for this troubled character. Hamlet's feeling of despair towards his life and to the world develops as the play moves on. In Hamlet's first soliloquy he reveals that his despair has driven him to thoughts of suicide; "How weary (horrible) †¦ His law 'gainst self slaughter." Likewise, when Hamlet talks to his friends, Rosenerantz and Guildenstern in Act 2 scene 2, Hamlet wishes they tell the King and Queen that he has "lost all mirth," in this world so "foul and pestilent." In his "To be or not to be" soliloquy, he expresses his despair through thoughts of suicide, suggesting that suicide is an easy way to end life's conflicts. But luckily he concludes that the fear of an unknown afterlife is what keeps us living. All of Hamlet's thoughts of despair can be understood when one looks at the horrible conflicts Hamlet goes through. Sorrow, perhaps the most evident emotion, is very well developed throughout the play. Initially, the only cause of Hamlet's sorrow is his father's death. However, after reading Act 1, scene 2, we see in Hamlet's asides that another source of his melancholy is his mother's hasty marriage to Claudius, the new king of Denmark. Further, when Queen Gertrude asks her son why his father's death "seems" so important, he replies, "Seems, madam? Nay it is. I know not 'seems'." In addition, Shakespeare reveals another source of sadness; now Hamlet is alone, with the most loved character in his life, Ophelia, rejecting him. This cause is well brought out in Hamlet's soliloquy in which he states; "Now I am alone. O, what a rouge and peasant slave am I!" Finally, when Hamlet discovers that Ophelia has died, new reasons for Hamlet's extreme feelings of sorrow are added. In fact, his sorrow is so great that "Forty thousand brothers/Could not (with all their quantity of love) Make up my sum." Thus, Hamlet's well developed sadness, is reasonable throughout the play. Unfortunately, Hamlet's thoughts of mourning are replaced by those of anger. Most readers of Hamlet agree, to some extent or another, that Hamlet is well justified in expressing anger. Perhaps the first incident of Hamlet's true expression of anger is during his scene with the ghost in Act

Australia-China Relationship

The following presentation shall be a major discussion on the different relationships that bind Australia and China, which also includes their economic, political, and education as well as the development of the said relationship between the two nations.Relationship between China and AustraliaIt was 1909 when China offered a proposal Of trade-based relationship with Australia, however, it was only during the year 1921 when Australia formally accepted the invitation to trade.The political change in China during the year 1941 however makes it harder for Australia to support the said trade relationship. The political stiffness in China has been a hard-to-deal-with situation for the Australian economic system, considering that Australia adapted to the democratic system of social government.(Lynch, 1989)Because of the above situation, it was December 1972 when the two countries signed a diplomatic agreement noting that although a trade relationship exists between the two countries, both a reas are to be free of being mandated by either of their political set up’s dictation on each countries’ private situations. (Murphey, 1996)At present, the relationship of China and Australia is made stronger through the regular communication that exist between both county’s administrative sections.The assurance of each other’s security in the relationship has made China the second top partner of Australia in terms of trade and political standing in the global situation. (Selden, 1979)As the years of progress in the international trade continues to advance, the relationship between Australia and China appears to step up towards a better situation that most likely ensures the loyalty between both countries’ situation as with trade and political trust.A Focus on the Political RelationshipFrom this discussion, it could be observed that the relationship of both countries have been primarily affected by the third parties that involved other situations t hat have affected the relationship of China [primarily] with other countries such as the United States.America has been mainly trying to change the relationship with China as a partner to becoming a competitor when the military group of the said country was noted by the US government as a spy. As a result, the relationship that China had with Australia was almost jeopardized. (Terrill, 2003)To fix the issue, both China and Australia tried to arrange their mutual understanding through fixing the different misunderstandings that have been evident in their relationship because of the situations mentioned herein. (Sang Ye, 2006)The situations were further fixed to regulate the relationship and as of now, the arrangements have made it possible for the two major economic assets of the global trade to have a considerable connection between each other in terms of social and economical progress. (Thurston, 1994)A Focus on Trade and Economic Stability between China and AustraliaIn terms of tr ade, it is essential that Australia and China have an understanding with regards the relationship that exists between them especially with regards economic stability.

Johnathan Swift “A Modest Proposal”

Swift, Jonathan. â€Å"A Modest Proposal. † 100 Great Essays. New York penguin Academics: New York. 2008. Pages 669-677 Print. [Summary] A Modest Proposal is mainly about Jonathan Swift’s sarcastic idea of keeping the children of poor people from being a burthen to their parents, or the country, and for making them beneficial to the public: which is what the rest of the pamphlet is named. The point is to ironically attempt to â€Å"find out a fair, cheap, and easy Method† for converting the starving children of Ireland into â€Å"sound and useful members of the Commonwealth. † All across the country poor children, mostly Catholics are living in poverty because their families are too poor to keep them fed and clothed. The author argues, by hard-edged economic reasons as well as from a â€Å"self-righteous moral stance†, for a way to turn this problem into its own solution. The proposal was to fatten up these undernourished children and feed them to Ireland's rich land-owners. Children of the poor could be sold into a meat market at the age of one, he thinks, that even though he is up against overpopulation and unemployment, sparing families the expense of child-bearing while providing them with a little extra income, improving the culinary experience of the wealthy, and giving a little back to the overall economic wellness of the nation. He offers statistical support for his assertions and gives specific data about the number of children to sell, their weight and price, and the projected consumption patterns. He suggests some â€Å"recipes for preparing this delicious new meat†, and he feels sure that â€Å"innovative cooks† will be quicker to make more. He also hopes that the practice of selling and eating children will have positive effects on family morality: â€Å"husbands will treat their wives with more respect†, and â€Å"parents will value their children in many ways unknown†. The main point is that the impact of this project will do more to solve Ireland's complex social, political, and economic problems than any other measure that has been proposed. [Style Analysis] Through the effective use of sarcastic comparisons and ironic exaggerations, Swift manages to show his cutting wit in a manner and to an extent that was virtually never before known or experienced in literature. Although the subjects, or targets, of his sarcasm are different, the genius in his method of employing it is sort of similar. The irony and sarcasm obviously in the title alone is a perfect example of the power of wonderful satire but another strong example is where Swift speaks of the selling of babies as food, saying, â€Å"I grant this food [children] will be somewhat dear, and therefore very proper for landlords, who, as they have already devoured most of the parents, seem to have the best title to the children. † This is a powerful statement disguised as a blind following of the speaker’s philosophy when really, it addresses the fact of the awful matter of England. This ironic narrator can tell the reader with coldness about how the skin of children can be used like leather to make†¦ â€Å"admirable gloves for ladies and summer boots for fine gentlemen,† Swift gives such subtle and witty language that the reader is almost inclined to not notice the obvious deplorable aspects and to agree with his arguments. The skillful irony that Swift gives throughout the proposal is mostly clear in the reasoning of his arguments. Also Near the beginning , Swift explains that â€Å"it is agreed by all parties† that the overpopulation of children is a problem that is â€Å"a very great additional grievance† to the current â€Å"deplorable state† of Ireland. He further states:†. . . and therefore whoever could find out a fair, cheap, and easy method of making these children sound, useful members of the commonwealth would deserve so well of the public as to have his statue set up for a preserver of the nation. This is a positive and potentially beneficial suggestion. It is just not until further along in the text, that Swift's true proposal becomes clear. However, the language that he gives again masks the ugly of its reality. Swift casually says that an â€Å"acquaintance† of his has promised him that â€Å"a young, healthy, and child well nursed, is at a year old a most delicate, nourishing, and wholesome food, whether stewed, roasted, baked, or boiled†. He then quickly adds, â€Å"and I make no doubt that it will equally serve in a fricassee or a ragout. Although the language is clear, it is at odds with its tone. Before ending the proposal, Swift states an â€Å"unsarcastic† statement. It reads:†Therefore I repeat, let no man talk to me of these and the like expedients, till he hath at least some glimpse of hope that there will ever be some hearty and sincere attempt to put them into practice. † [Personal Response] I more than enjoyed myself reading Jonathan Swift’s pamphlet â€Å"A Modest Proposal. † It just blew me away the way he used such whit to create such a wonderful satirical piece such as itself. At first he seems to be totally objective to the original severe economical problem set in front of us all. Yet he shows no mercy towards the subject. Swift uses such a serious tone; if one didn’t know what type of writing was being read, one could be easily fooled to think Swift’s proposal was indeed for real. The statement the interested me the most was, â€Å"After all, I am not so violently bent upon my own opinion as to reject any offer proposed by wise men, which shall be found equally innocent, cheap, easy, and effectual. But before something of that kind shall be advanced in contradiction to my scheme†¦Ã¢â‚¬  I enjoyed reading this part because, although here Swift gives leigh weigh to others who wish to comment on the matter he says something different this time, he refers to his, once, proposal as now a â€Å"scheme†, very thought provoking for me. As I said, I enjoyed it and I look forward to reading more of Swifts works.

Robert Smith essays

Robert Smith essays Redhook Ale Brewery is a company that started in 1981 by Paul Shipman. He is the president, CEO, and Chairman of the Board. His goal was to provide American Consumers with a flavorful, quality, European style beer. The company grew in the mid 1980s and major growth occurred as new production facilities were opened in 1989. Redhook Ale Brewery and Anheuser-Busch started working together in 1994. There were declining profits and sales in 96, 97, and 98. Their strategy was to provide a high quality beer through differentiation and with a strategic alliance with Anheuser-Busch. Their objectives were to grow and achieve a high market share in the craft beer market and to maintain the production of this beer in company owned breweries. Financial strength as Anheuser-Busch made 25% investment after investment Continuously lowered debt to equity ratio Organizational strengths are top managements ability and expertise in the food and beverage industry There is synergy between management and employees The company is community oriented The emphasis in distribution and product repositioning They have an effective marketing mix Purchase from few suppliers at competitive prices They have a weak stock performance There target market is very selective No mass media advertising is used Increasing number of craft beer drinkers Trends toward national distribution are being made Growth opportunities in the South National breweries make up 93% of sales in domestic beer Companies with high volume production can obtain cheaper ingredients and are pasteurized. Competition has mass media advertising ...

The conflict of duties owed to the state and duties owed to conscience Research Paper

The conflict of duties owed to the state and duties owed to conscience - Research Paper Example The gravity of the conflict at this point is underpinned by the fact that Creon, the new ruler of Thebes, had just decreed that as a rebel brother, Polyneices’ body was not to be accorded proper and holy funeral rituals on one hand. In this light, Polyneices’ body was to be neglected in the battlefield, as carrion for scavengers and worms. On the other hand, because of the persuasion that her brother Polyneices deserves to be buried, Antigone is compelled by her conscience to burry Polyneices, despite the death penalty which may accompany this act. To show that all odds are against Antigone’s persuasion that Polyneices is granted proper burial, all the Theban Elders and the Sentry have pledged their support to support Creon and Creon’s edict concerning Polyneices’ body. Thus, in intending to have Polyneices buried, Antigone is actually going against the duties and dictates of the Theban state. Unlike Antigone, Ismene is not able to overcome the fear of capital sentence (Riley, 101). The truth above corresponds with that of the civil rights activist, Martin Luther King, Jr. Despite all the obstacles that had been placed against civil rights activism for the African American. The obstacles against engaging in civil rights activism for racial equality was imperiled by possible detentions, intimidating investigations by the Federal Bureau of Investigation (the FBI at the time had formed COINTELPRO) and even possible violent ambush by white supremacist groups (Sussman, 43). On one hand were these state-orchestrated dangers as a real threat and as a reason for Martin Luther King Jr. not to engage in civil rights activism. On the other hand, was Martin Luther King Jr.’s strong and indubitable persuasion that the African American and other people of color had the right to be treated with dignity. King’s noble belief in racial equality prevailed over these dangers and setbacks and ultimately even over the love for his own life (Amin, 156). Again, according to Seamon, to show that the conflict of duties owed to the state and duties owed to conscience are a thematic reality in Antigone, Antigone and her sister Ismene are imprisoned temporarily, when they neither deny having engaging in Polyneices’ burial, nor shown any remorse for the act. It is also made clear that Antigone could eventually lose her life and the love of her life, Haemon. However, all these setbacks, however serious they are, do not shake or dissuade Antigone’s resolve at all. This is because Antigone and Ismene totally believed that it was right to burry Polyneices (Seamon, 279). The development immediately above parallels that of Martin Luther King Jr. King was totally convinced that African Americans and other people of color were equal to white Americans and as such, had to be treated equally in all spheres of human existence, public and private. Just like Antigone, King was also subjected to incarceration. King was arrested in 1963 and sent to Birmingham City Jail. Like Antigone, King lost his freedom, his character was assassinated (King was subjected to smear campaigns which portrayed him as a communist ideologue, an adulterer and as a man so controversial that only suicide could absolve him of his problems and controversies.

Charles I Essay Example | Topics and Well Written Essays - 1500 words

Charles I - Essay Example full term at the helm of the throne, and the conflicts that characterized his term, emanating from his perceived loyalty to the Catholicism, leaving the Protestants to feel aggrieved. The conflict with the parliament soared so high to the point of having the structure of leadership change after his execution and the parliament ruled without the monarch, when fifty-nine among the commission of judges signed a death warrant and committed him to be executed (Hibbert, 273). While covering the life story of Charles I, the book has also sought to give the backgrounds that led the King to act in the manner he acted in different situations of his leadership, seeking to create a full understanding of the life and the circumstances that surrounded the life of the King. This book covers an important aspect of the history of England, most especially by delving deeply into the aspect of the conflict between the parallel systems of leadership; the monarchial system and the parliamentary system. Additionally, the book covers the core of the emergence of a constitutional monarchy while also highlighting the role that religion has played to influence the politics of England throughout its history. Thus, this subject needs to be covered, so that it can create deeper insights into the history of the conflicts between parliamentary system and the monarchial system and the reason as to why the two parallel system works in present day without much of a conflict. Through this subject, the history of religion and religion conflicts also will be understood, thus creating an understanding of religion and how it has shaped religion, thus enabling an appreciation how things work the way they work in present day. The thesis of this book points to the idea that; Charles I was not suited to the throne when assessed by his physical appearances, and neither was his father King James. Because of the negative things that he was perceived to have done to some people, which deprived them of their